We introduce Microsoft 365 with clear collaboration rules from day one. Without them, this is what usually happens after the rollout: Teams is live, the kick-off has been held. And still, the important decisions happen in private chats. One file exists in three versions in three places. When something urgent comes up, the phone rings, because nobody knows where the answer was supposed to be.
Microsoft 365 solves none of this on its own. Teams, SharePoint, Planner and OneDrive can do a lot. But as long as nobody has agreed who communicates where, where knowledge is stored and who is responsible for what, old habits and new tools simply sit side by side. The licenses still cost money, only the effect fails to appear.
The obvious answer would be to agree on a few rules. In practice, that usually fails at the same point: it stays a verbal agreement made in a meeting that nobody remembers two weeks later. So what is missing is not a new idea. What is missing is a reference point you can come back to.
The gap between "we all know this" and "we actually do this" is remarkably wide in most teams.